initiative, supported by The Wrigley
Company, has seen a massive 30% reduction in the amount of rubbish on our
for Good encourages people to do the right thing and put their rubbish in the
bin while at the same time making money for local charities. The
more rubbish that goes in the bin and the less litter that is thrown on the
ground, the more money is given to good causes.
carried out successfully in five locations across England saw an average
reduction of 30% but, in Prudhoe town centre in Northumberland, the reduction
in litter was 52%.
Ian Swithenbank, cabinet member for local services at Northumberland County
Council, said: “As a council we are dedicated to maintaining clean streets for
all of our residents to enjoy and have a long running campaign, ‘LOVE
Northumberland, HATE Litter’ which helps us to encourage any activity which
promotes cleanliness in the county - The Bin it for Good campaign is a great
way to reinforce our campaign messages while supporting some fantastic
as cutting the amount of litter on the ground, Bin it for Good also changes
people’s attitudes to litter and littering.
survey carried out for Keep Britain Tidy as part of the pilot revealed that 71%
of people said Bin it for Good made them want to put their litter in the bin
and 50% said that there was less litter on the ground as a result of the
the pilot is being rolled out to another four places in the hopes that it can
have the same, dramatic effect on litter levels there. For
three months from today, bins in Nottingham, Haringey, Sutton and Kettering will
be given a ‘charity bin’ facelift and each month charities will be given
donations of up to £500, depending on how much more rubbish than usual is put
in the bin.
that will benefit include Cransley Hospice in Kettering, Bulwell Forest Garden in
Nottingham and Don't Forget The Kids in Haringey.
Britain Tidy Chief Executive Allison Ogden-Newton said: “Bin it for Good is a
win-win for communities. It cuts the amount of litter on the ground at the same
time as supporting local charities.
to support from Wrigley, we are delighted to be able to roll this out to
another four places and look forward to seeing some more fantastic results.”
Andrews, General Manager of Wrigley UK said: “After more than a decade of
experience in supporting programmes to tackle litter it is clear to us that the
challenge will only be solved through behaviour change, education and encouraging
for Good shows the huge potential in harnessing people’s support for local
charities to change behaviour on litter and it is exciting to work with Keep
Britain Tidy to refine the scheme so it can be used more widely.
is one of a series of new and deepened programmes that we are undertaking this
autumn to help make a substantial difference on this issue.”
Keep Britain Tidy is a registered Charity No. 1071737. Registered as a Company limited by guarantee in England & Wales No. 3496361. Registered office at Elizabeth House, The Pier, Wigan, WN3 4EX.
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