Colchester launch new Smoking Zones

16 March 2017
Colchester launch new Smoking Zones
Working with Keep Britain Tidy, Colchester Council have just introduced two new smoking zones, in a bid to cut down on litter in the town. 

These areas are marked out with yellow lines on the ground and equipped with bright yellow bins to provide smokers with the specialist facilities they feel comfortable using to dispose of their cigarette butts. The zones are designed to help tackle smoking-related litter and cut the costs of cleaning in the town centre. Each zone is undercover and has two prominent, specially designed cigarette bins. The initiative is also hoped to encourage a change of behaviour in smokers’ littering habits.

In the project trial, held at London's Euston station, Smoking Zones have reduced cigarette litter by up to a staggering 89%.  Designed to target ‘hotspots’,our Smoking Zones solution provides people with a designated area to smoke and, more importantly, specialist facilities, designed in response to research, that enable smokers to dispose of their cigarettes responsibly.

Mike Lilley, portfolio holder for safer communities and licensing, said: "Littering can be an issue in many town centres, but by working with partners we can help encourage positive behavioural change and improve Colchester's town centre for local residents, day visitors, businesses and tourists alike."

The council are also combining the Smoking Zones with services offering people help to quit smoking. As more than two thirds of smokers want to quit, there are codes placed near the smoking zones so anyone who might be thinking about changing their smoking behaviour can scan the code with their phone to get more information.

For more information about our Smoking Zones, please download the flier. If you have any questions, please contact network.enquiries@keepbritaintidy.org