We're Watching You wins Charity Award!

10 June 2016
We're Watching You wins Charity Award!


We triumphed at last night’s Charity Awards, taking the top honours for our ground-breaking We’re Watching You campaign.

The We’re Watching You campaign features glow-in-the-dark signs with human eyes to encourage dog owners to do the right thing and pick up after their pets. The low-cost approach to behaviour change has achieved brilliants results with reductions in dog fouling of up to 50% in targeted areas.

Today, more than 130 local authorities and land managers across England are using the campaign and have reported reductions in dog fouling of up to 90% in hotspots.

Our Chief Executive Allison Ogden-Newton said: “To win such a prestigious award is testament to the impact of our campaign. Dog fouling is one of the most offensive forms of littering and affects communities up and down the country and this campaign is making a real difference, helping local authorities create a clean and safe environment for people.

"We are delighted that the judges recognised this.”

Tania Mason, Editorial Director at Civil Society Media which organises the Charity Awards, said: “We had a record number of entries this year and the standard was particularly high so Keep Britain Tidy should be very proud to have won their category. Their project delivers great results.”

We’re Watching You was the first campaign from our Centre for Social Innovation, which aims to develop creative solutions to change behaviour around litter and waste.

This is the second award that we have won for We’re Watching You, having been recently rewarded for its innovative approach with a prestigious Nudge Award, recognised in the industry as the gold standard for Behavioural Change science.

We’re Watching You was also voted one of the top 15 ads of 2015 by The Guardian newspaper, selecting the most noteworthy and impactful campaigns of last year.

If you would like to find out more about We’re Watching You email enquiries@keepbritaintidy.org