We triumphed at last night’s Charity Awards, taking the top honours for our ground-breaking We’re Watching You campaign.
Watching You campaign features glow-in-the-dark signs with human eyes to
encourage dog owners to do the right thing and pick up after their pets. The low-cost
approach to behaviour change has achieved brilliants results with reductions in
dog fouling of up to 50% in targeted areas.
more than 130 local authorities and land managers across England are using the campaign
and have reported reductions in dog fouling of up to 90% in hotspots.
Our Chief Executive Allison Ogden-Newton said: “To win such a
prestigious award is testament to the impact of our campaign. Dog
fouling is one of the most offensive forms of littering and affects communities
up and down the country and this campaign is making a real difference, helping
local authorities create a clean and safe environment for people.
delighted that the judges recognised this.”
Mason, Editorial Director at Civil Society Media which organises the Charity
Awards, said: “We had a record number of entries this year and the standard was
particularly high so Keep Britain Tidy should be very proud to have won their
category. Their project delivers great results.”
We’re Watching You was
the first campaign from our Centre for Social Innovation, which
aims to develop creative solutions to change behaviour around litter and waste.
the second award that we have won for We’re Watching You, having
been recently rewarded for its innovative approach with a prestigious Nudge
Award, recognised in the industry as the gold standard for Behavioural Change
Watching You was also voted one of the top 15 ads of 2015 by The Guardian
newspaper, selecting the most noteworthy and impactful campaigns of last year.
If you would like to
find out more about We’re Watching You email firstname.lastname@example.org.
Keep Britain Tidy is a registered Charity No. 1071737. Registered as a Company limited by guarantee in England & Wales No. 3496361. Registered office at Elizabeth House, The Pier, Wigan, WN3 4EX.
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